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FOR IMMEDIATE RELEASE
Contact:
Jonathon Aubry
Regent Entertainment
310-806-6382
jaubry@regententertainment.com
Nancy Zarrow
Ripple Effect Communications
617-536-8887
nzarrow@recommunication.com
January 7, 2008
GayWired Media Implements DoubleClick’s DART For
Publishers
Major LGBT Digital Media Company Partners With Acceleration for
Implementation of Advanced Ad Serving Solution
LOS ANGELES – January 7, 2008 – GayWired Media, a leading digital media
company targeting the LGBT consumer, is pleased to announce that it has
partnered with Acceleration to implement DoubleClick’s DART for Publishers
(DFP). DFP now serves as the primary Advertising Solution for GayWired
Media’s extensive network of online news and entertainment brands.
“GayWired Media is thrilled to be working with the top digital ad solutions
company,” said Paul Colichman, CEO of Regent Entertainment, parent company
of GayWired Media. “DoubleClick’s cutting-edge technology along with
Acceleration’s superior insight and customer service provides the scalability,
reliability, and critical tools needed to create unique opportunities for our
advertising partners to reach the diverse and coveted LGBT consumer.”
The implementation of DoubleClick’s DFP allows GayWired Media, which
includes flagship portals GayWired.com, LesbiaNation.com and 247gay.com, to
offer a top tier solution to manage online ad campaigns. Through its new
partnership with Acceleration and DoubleClick, GayWired Media now utilizes
one of the most advanced ad serving solutions available on the market to provide
its advertisers with the most accurate reporting for campaign performance.
About GayWired Media
Based in Los Angeles, GayWired Media is one of the leading digital media companies targeting the LGBT consumer. GayWired Media includes some of the most well respected digital brands serving the LGBT community including flagship sites GayWired.com, LesbiaNation.com and 247Gay.com and an additional 18 other micro-niche sites targeting the diverse interests within LGBT culture spanning entertainment, news, business, social networking, travel and sports. The GayWired Media network of sites allows its consumers complete access to fully-integrated, multi-platformed online news and entertainment portals, while offering advertisers the opportunity to directly reach the coveted LGBT consumer. For more info on GayWired Media and affiliated digital brands, please visit www.gaywiredmedia.com.
About Regent Entertainment
Regent Entertainment and its affiliates finance, produce and distribute award-winning and profitable theatrical and television content. Regent Entertainment’s properties include: Regent Studios, an award-winning full service motion picture studio; Regent Releasing (www.regentreleasing.com), one of the leaders in independent theatrical releasing; here! Networks (www.heretv.com), a groundbreaking multi-platformed distribution company focused on critically-acclaimed gay and lesbian programming; and GayWired Media, one of the leading digital media companies targeting the LGBT consumer. The decade-old company produces 30 films annually and now has a library of over 3,500 titles, including such high-profile projects as Bill Condon’s Academy Award-winning Gods and Monsters, starring Sir Ian McKellen and Brendan Fraser, and Franco Zeffirelli’s Callas Forever, starring Jeremy Irons and Fanny Ardant. For more information, please visit Regent’s website at www.regententertainment.com. |
