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FOR IMMEDIATE RELEASE
Contact:
Jonathon Aubry
Regent Entertainment
310-806-6382
jaubry@regententertainment.com
October 22, 2007
Regent to Rebrand HIM Corp., Leading LGBT Digital Media Company, as GayWired Media
Renaming Signals Innovation as Company Moves Toward Fresh Face, Strategy and Vision for 2008
LOS ANGELES – October 22, 2007 – Regent Entertainment announced today that its LGBT digital media division, HIM Corp., will be rebranded as GayWired Media (www.gaywiredmedia.com). GayWired Media will begin operating under its new brand immediately. Amongst its 21 leading destinations, flagship portals in the GayWired Media network include GayWired.com, LesbiaNation.com and 247gay.com, all of which provide content serving the diverse interests within LGBT culture spanning entertainment, news, business, social networking, travel and sports. The rebranding will roll out over the coming months with new site designs coming in early 2008.
“This name change allows us to take advantage of HIM Corp.’s leading role as one of the most respected digital brands serving the diverse and increasingly discriminating LGBT consumer while taking an opportunity to innovate and extend the flagship brands," said Paul Colichman, CEO of Regent Entertainment, GayWired Media’s parent company. "The GayWired Media brand will allow for deeper innovation across all portals as we continue to develop new initiatives and experiences for consumers and offer advertisers richer opportunities to directly reach the coveted LGBT consumer.”
HIM Corp was acquired by Regent in 2006. Regent’s other properties include here! Networks, Regent Releasing, Regent Theaters and Regent Studios.
About GayWired Media
Based in Los Angeles, GayWired Media is one of the leading digital media companies targeting the LGBT consumer. GayWired Media includes some of the most well respected digital brands serving the LGBT community including flagship sites GayWired.com, LesbiaNation.com and 247Gay.com and an additional 18 other micro-niche sites targeting the diverse interests within LGBT culture spanning entertainment, news, business, social networking, travel and sports. The GayWired Media network of sites allows its consumers complete access to fully-integrated, multi-platformed online news and entertainment portals, while offering advertisers the opportunity to directly reach the coveted LGBT consumer. For more info on GayWired Media and affiliated digital brands, please visit www.gaywiredmedia.com.
About Regent Entertainment
Regent Entertainment and its affiliates finance, produce and distribute award-winning and profitable theatrical and television content. Regent Entertainment’s properties include: Regent Studios, an award-winning full service motion picture studio; Regent Releasing (www.regentreleasing.com), one of the leaders in independent theatrical releasing; here! Networks (www.heretv.com), a groundbreaking multi-platformed distribution company focused on critically-acclaimed gay and lesbian programming; and GayWired Media, one of the leading digital media companies targeting the LGBT consumer. The decade-old company produces 30 films annually and now has a library of over 3,500 titles, including such high-profile projects as Bill Condon’s Academy Award-winning Gods and Monsters, starring Sir Ian McKellen and Brendan Fraser, and Franco Zeffirelli’s Callas Forever, starring Jeremy Irons and Fanny Ardant. For more information, please visit Regent’s website at www.regententertainment.com.
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